http://www.youtube.com/watch?v=mpEtArdI50s
Nice. And the supporting Gooootube (http://www.youtube.com/profile?user=GooooTube ) section is fun too.
It looks like Cadbury's Creme Egg have come up with a good way of combining their marketing with YouTube's technology and reach.
It's funny. And it's not really in any way invasive or intrusive(in terms of creating something too corporate and not at all in keeping with YouTube's style and approach), with the video clips that have been sent in by members of the public support the current marketing/brand messaging. But my favourite aspect is that its still funny, entertaining and very much on brand for YouTube.
Obviously, this is not recruitment related, but to be honest, the stuff that has been seen on there so far that is recruitment-driven has been, to be polite, particularly bad (no offence Matt).
Maybe this provides us with a bit more direction as to what can be done by corporates wanting to use this platform, and could provide inspiration to our creative teams about what we could be doing. I was certainly impressed.
Nice work Cadbury's (or your marketing agency) - now I'm off to buy my first Creme Egg of 2007 (honest) where I'll no doubt think that they've shrunk again this year...
Spot on. At the end of the day Youtube is about user generated content which is why big brands can look so out of place and come in for so much criticism being on there. It's also a hell of a lot cheaper to get your customers to actually make your advert for you!!
Oh and by the way Ben we hired two people on the back of the preacher stunt and supporting video so it can't have been that bad! ;-)
Posted by: Matt | 16/02/2007 at 12:10 AM
Yo big fella - I actually wasn't having a dig at your video - I'm absolutely sure it worked - I was more referring to that beauty from Computer People, for example - now that was totally missing the point...
People like the armed forces seem to have got in there fairly quickly, but just seem to be running tv style ads online, which I think is missing the point - certainly the feedback they are achieving is pretty un-receptive (is that a word?).
Let's hope we can find and share more examples like this, and Sinead's excellent Web 2.0 one.
Posted by: Ben | 16/02/2007 at 08:59 AM
One day we might get something better than Appalachian State University!
Posted by: Matt | 16/02/2007 at 11:49 AM