FR2.0

As we seem to be having Social Media week here on Digital Recruiting I thought I point out, to those who hadn't noticed, that Friends Reunited has had a web 2.0 face lift. Too little too later or perfectly poised to capitalise on having an alleged older demographic than Facebook? Who knows these days but I suspect the former. Despite the new platform (which does have some nice features) I couldn't see any clever job content integration, just a co-branded feed for Jobsite. So is it one last roll of the dice for ITV or just some tweaking to help them offload it?