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28/01/2009

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Luke Collier

In the early days at Fish4 they were told not to chase Local Government recruitment contracts because it would damage the local paper revenue ( Fish4 owners obviously had a vested interest)
All that directive did was to put Fish4's progress back years. Just because Fish4 didn't chase it that didn't stop Monster/Total etc.
The migration is inevitable and if they haven't cottoned on to this yet then they are further out of touch than I had realised.
Crazy

Andy Headworth

Excellent post Richard, and you have highlighted just one area where our council are completely out of touch, and there are many more!!!

We have a Government Minister that has a name that equals his capability - BALLs up!!!

Jo

Very interesting - I've just instigated a community site for my town https://olney100.ning.com.

I'm sensitive that we may to be seen to compete with local periodicals - I am looking for an alliance. So just as ordinary websites must stay because they serve a long time cycle, Ning serves a weekly time cycle and Twitter a daily time cycle.

Does this apply in recruitment too?

Lis

Thanks Richard - Great research & finally got a new slant when selling into these guys!

The consistent stubbornness of most LA's & public sector orgs, frequently gets my blood boiling!

Their attitude and dismissive behavior to change has lead me on a few occasions to jump up and down and rant "Don’t you know I pay your wages!!" (not a pretty sight)

I have to add that this doesn't mean all public sector orgs are stuck in the dark ages - (calming down) as there are some innovative decision makers. But even when you have them on board, it is still an up hill battle to unite all the hiring departments in any kind of change.

Lis

keith Robinson

Richard good to see you yesterday..am going to re post onto RCE but key responses

- So back to a Luddite mentality..lets all go back to spinning wheels.
- A subsidy through the back door?
- Political,so look after the press barons and get better PR..who owns local press? Trinity Mirror-hm, DMGT well labour could do with some brownie points their. Johnstone press and Newsquest..editoril freedom..influence buys votes, NS will do anything to protect their own.
- So what does Balls want to go back to?local press monopolies who charge ever higher rates because they have a monopoloy, which in turn is paid for by tax payers..oh yes us..no thanks.
- So why does he not focus on recruitment consultancies? I was told that a typical County Council spends 1.2 m on media and 40m on 3rd party recons..that all ther London boroughs combined spend 22m on media and 750m on, 750m on 3rd party hiring..as a tax payer wow. So why not go after these guys...NO PR value, NO editorial power to influence voters and SOME are key contibutors to Labour party funds.
So boy this man is dangerous.
Keith Robinso..print,trade and regional press, as agency guy, ex job boarder, and Labour voter,,still..just

Richard Tyrie

Hi all, nice to see a few comments (hi Keith)

So, the person leading the "its just not fair" offensive was a certain Lynne Anderson, Comms Director of the Newspaper Society (here's the original moan-fest: https://tinyurl.com/84289p )

Funnily enough, it was Lynne that was feeling rather more bullish about the prospects of local press only a few years ago. To paraphrase:

"We're all growing like topsy. we've bought colour printing presses and everything. People have now got money and they want to spend it. They need to know where to go out, and the local press is where it's at!

Last year we made 2,807 million. This year we're making even more! everyone said the internet would kill us, how wrong they were! Our growth shows no sign of abating, blah, blah, blah"

(Here's the original post, sans tyrie-tweaks ;) https://tinyurl.com/dxswvs )

Oh dear Lynne... My, but you've changed your tune.

This, fundamentally, is about your industry's collective 'canute-esque' mentality. Some media owners simply refused to see that things were changing ("We're invincible!"), wheras some didn't - and got out just in time.

Take Rupert Murdoch for example. He famously said at a Newsint conference that their "Rivers of [classified advertising] gold have dried up". Which is why he then sold his classified ad-dependent titles before they went tits up. (Like for example, the Times Educational Supplement - which went for a cool £240 million)

He then used the cash to buy one of the most trafficked sites on the web, myspace - a snip at $580million). Incidentally, he then quickly sold the ad rights for myspace to Google a few months later for $900 million..

Really Lynne, you should stop the sour grapes. Its just embarrasing. Just because you've all been caught with your pants down, stop bleating and get over yourself.

I dunno, these people milk the taxpayer for nearly a hundred years, and then get all pissy when the party ends. you'd think they'd be a bit more grateful? I mean, £2,807 million pa? Sheesh.

Richard Tyrie,

Co-founder, Jobsgopublic.com

Alex Hens

Richard - I think you've found a natural second home here on the Digital Recruiting rant fest :D

Great post.

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Matt

Generic comment not referencing specifics in post, a tell tale sign of automated comment spam I suspect! Tell me if I'm wrong

Alex Hens

reckon you're right - delete away good man!

:)

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