Best Blogs

So, I was reading the Sunday Times at the weekend and had a look at their best blogs article.

I was of course, shocked and bewildered that digitalrecruiting.co.uk wasn't on there, but hey ho....

Anyhoo - there's a blog on there on the Advertising world from a copy-writing fella named Dave Trott.

I've been reading it ever since and am loving the content and his writing style.

Check it out if have a moment - some great content on what a client briefs you and what they actually mean, a fantastic post on whether in design, all elements should be purely functional or should include non essential emotional elements to enhance and complete the full design- the WW2 story of the British colonel, the Nazi concentration camp and lipstick made a real impact.

The oft-fricticious relationship between the client facing Account Manager and the internal creative department . This particular post put me in mind of the old days at my previous agency and the relationship between the Account Handlers and the 'Interactive' department as it was once called.

Was having some banter with a colleague in the pub last week who was an Account Handler back then at same agency.

I did my impression of Account handlers back then;

'Hi Mr Client, whats that you say? you want a fully functioning website with ATS/annual online media strategy  in two days?  - sure no problem - that's completely feasible, its very easy you know...

'Hi Interactive team - what do you mean you can't do it!!!! - you guys are so obstructive and useless - JUST do it!' MR MD, Interactive are being cr*ap again'!!

She retorted with her impression of the Interactive team:

'Ok, so we are a commercial business with targets to hit and are trying to get our clients to do some best-practice interactive stuff - have managed to sell this is and its a bloody hard sell....

'Hi interactive, can you please do this project that is sustaining your department and team? Whats that you say - you need 6 months to do it?, a Prince 2 diploma project plan, with gant charts...for no apparent reason, just for the sake of it?? - argh!!!!

Good times. Good memories. :)

Comments

[Ben]

You mean that approach isn't the best way to work? Damn...

:-)

I remember those days too - except at the agency I worked at then, the response to any web project question from our alleged 'online creative director' was: How long's a piece of string... Equally helpful.

Happily, things have moved on - those were rubbish times.