Social Web v. Destination Sites

Hey there, I'm back after a bit of a break - on hols and busy busy at work.

Here's something I wanted to share which is really interesting - its a post noting how traffic to brands destination sites is declining compared to the rising traffic on social media sites such as Facebook and Twitter.

Its all about the content and where its being consumed i.e. in the social web and less so at a brands own website.

Is the writing on the wall for a company's website?

Maybe not just yet, but it does reinforce the fact that clients should be engaging with their target audience where they are consuming media - on the social web. A considered, well thought-out social media strategy, where a clients site is integrated is key.