Ah, election year....the prospect of shiny new change or focusing your current leaders to deliver on past promises they have made...how exciting! or really....it used to be, but not so much this year.
I don't think I can ever recall being this apathethic about a general election. It's a sad state of affairs to be in, feeling that neither party offers any particular hope.
Just as well then, we have something of interest we can watch from our seats of indifference - how each party fayres in their use of social media in helping to get elected. After Obama came to power on the wave of hope and an amazing social media campaign, the bar has been set very high.
So, first to have piqued my interest and get off the starting blocks is Labour.
Insead of talking about what they are going to change - 'Yes We Can' like, they are doing a 'Yes, We Did' type scenario.
Well, they have been in power for donkeys years now, should have done something to be fair.
Nice idea...but as with all social media, content is key....will they have the content for crowds to source? -we'll soon see.
Over to Tory HQ.