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Alex Hens




I am not so sure the local press completely missed the trick - some of the local sites are very good and have a lot of user interaction. Then again it could just be people on the local sites that I use but http://www.getreading.co.uk/ and http://www.thisisstaffordshire.co.uk/
have loads of interactions and strong online communities. People talking about local issues, sport and news. My feeling is that the local press are really starting to get it right and that a lot of media people forget the strength of the brands within the community. The majority of the losses from the local press have been because of poor business decisions and financial management. We will see more cross media brands where they are providing strong content that can be consumed in a format the user wants - this model actually works for the local press and can probably answer a lot of the commercial pressures they have faced because of low advertising rates. And i do not care what anyone says one of those formats could still be paper ... especially to be consumed on the tube, train, toilet and lets not forget the beach.

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