Really good article in the Drum on The new era of emotive advertising
This notes the growing trend for successful marketing campaigns that pull at the heart strings and make us wipe away a tear. The recent John Lewis Christmas TV ad campaign, being a fantastic example of how emotionally connecting with the British public during a time of economic hardship, pays bumper rewards in terms of sales. We now seem to aspire to emotional well being and happiness rather than designer clothes and brands. We perhaps realise the shallow pre-credit crunch daysnever made us particularly happy anyway.
I cant think of anything more fundamental than getting a job - it comes in pretty handy for paying the bills and if you can work with some great people and love what you do then life is pretty good.
Interestingly a lot of employer branding has always been about, not just the financial rewards of an organisation but the whole package of benefits from team work to corporate social responsibility etc (it kind of has to be when pay isnt so good or you want the right 'fit'). If an employer, job board or recruitment consultant etc can make us feel warm and fuzzy about them helping us to get a job,then this could be incredibly beneficial for the brand loyalty, applications and sales.