I'm still actually watching it so I'm not going to make this a long post! Managed to take a screenshot of the CNN's streaming video and Facebook integration. Pure genius....if you didn't believe social media was the future now might be a good time to think again
UPDATE - Here are the official stats for it (from Mashable)
The stats released, as of noon ET:
1. There were 200,000+ status updates through the Facebook integration on CNN.com
2. at that time, 3,000 people commented on the Facebook CNN feed per minute
3. Obama’s Facebook Fan Page has more than 4 million fans and in excess of 500,000 wall posts
Just so you all know what you're voting for I thought it would good to remind you of the five most popular posts on Digital Recruiting in 2008. I was going to do these based on traffic but in the brave new world of engagement I decided to pick the posts which had generated the most comments. So in reverse order......
I haven’t had a rant for ages so I thought it was about time I put that right! Unusually this time I’m not ranting at a company or a person, I’m ranting at what is fast becoming a “universal truth” of recruitment advertising.
One particular person may not have started it but the belief in our industry that advertising on social networks doesn’t work for recruitment is certainly wide spread. The wisdom says that social networks like Facebook are for friends and social networking and therefore targeting recruitment advertising messages into them won’t work. Further more it goes on to say that anyone who does this is simply frittering their client’s money away trying to be “innovative”
Well do you know what? Nothing could actually be any further from the reality of the situation.
As I’ve mentioned many times before we use third party software to track all the advertising we place online for our clients. Guess what…Facebook advertising not only works, it is often the most effective placement on the schedule in terms of number of applications generated.
Now there is obviously a caveat to this. It doesn’t work for all roles and it doesn’t work in all locations but when it is included as part of a properly considered and well researched media strategy the results can be tremendous.
There is actually an interesting dichotomy at work here that may go some way to explain how the waste of money myth came into being.
If you actually ask most Facebook users what they think of the advertising and whether they would click on it the response is nearly always negative. So why are the click throughs so high and the ultimate results often so good? The answer is two words…targeting and relevance.
Now I’m sure you can all think of a time when you saw a contextually targeted advert on a site you were using and thought “how rubbish that's an advert”. However I bet there are also times when you saw an advert that was so relevant to what you were thinking right at that moment that you clicked on it straight away.
Don’t remember doing that? Well the stats say you have. You probably don’t remember because you thought of it subconsciously as an incredibly useful link and not an advert. This is what the stats tell us is going on with Facebook advertising
So next time someone tells you that advertising messages in social networks don’t work for recruitment just ask how they know that. I bet they won’t be able to tell you!
Massive thanks to Chris from Recruiterearth who just posted this video in the comments to the previous post. I just couldn't stop myself posting it again, I wonder what made me. Was it the mind bending graphics or just Mr Harrison's uncany resemblence to a certain mind bending performer!
Ok I thought long and hard about this one after all the fuss we had the last time someone on Digital Recruiting got accused of "competitor bashing". I have to speak out though so I'll keep it brief and to the point.
TMP Worldwide have just launched a commendable initiative based round National Customer Service Week. So far so good. As part of the accompanying web site there is a "CEO Blog" from their CEO Andrew Wilkinson. This is where we hit a bit of a problem, it isn't a blog! No facility to leave comments (not even moderated ones) and no RSS feed!
I would have pointed this out to them on the blog itself but of course I couldn't......
Yes it's true I've decided that the recruitment blogging world wasn't nearly noisy enough so I've decided to set up a new blog at www.recruitingfuture.com . Follow the link to find out what it's about and why I've set it up.
Before anyone starts either panicking or celebrating (delete as appropriate!) this doesn't mean I'm not going to write or contribute to Digital Recruiting anymore, in fact just the opposite. So those of you who are still waiting for me to write that iPhone post I keep banging on about.....don't worry it'll be here soon
Well that's it, Onrec USA is over for another year. Some very interesting content, some not so interesting content, some fantastically engaging speakers and some speakers who took themselves far too seriously and did nothing to dispel American conference stereotypes......it's not religion it's recruitment for God sake! ;-)
Overall I was very impressed and felt it was definitely worth making the trip. Continuing the video theme from yesterday I caught up with David Hurst, head of all things Onrec, to get his thoughts on how the event had gone
Perhaps the highlight of the second day for me was Digital Recruiting's Paul Harrison. I filmed his entire speech and will be posting it on YouTube in due course but for now here's a taster of him teaching Americans how to swear.......
I promised Louise at UK Recruiter I'd do a full event review for her so I won't steal my own thunder by writing much more. I'll just finish by saying that I was glad I went to Onrec and not "Label Expo" that was going on in the same building. An event which claimed to be the biggest gathering of global professionals from the Labelling industry on the planet!
I'm currently at the Onrec conference in Chicago and thought it would be good to blog some videos from the event. Below are two that I filmed today on day one of the conference
First up I thought I should start by getting fellow Digital Recruiting blogger Paul Harrison to give his view on proceedings so far
Paul liked being on camera so much he decided to interview Mark Soper of Job Gravy who he met sitting next to him at the first session of the day. Despite the randomness of their meeting it looks like Paul got a bit of a world exclusive preview of Mark's new launch!
More videos and a summary of the conference tomorrow!