I’ve always felt that in the rush to debate and trial innovation in digital recruitment the basics get neglected and the obvious gets missed. LinkedIn for me is starting to fall into the obvious category, at least in terms of where the debate should now be.
Compared to Facebook and the like it’s growth seems slow but at the end of last year it reached the million UK users milestone and I think I’m making a pretty safe prediction to say it’s second million is going to come pretty quickly. It seems to be discussed more and more these days and I know a lot of people who got hooked on social networking during the Facebook boom (is there a bust to follow?!) that are now turning to LinkedIn to explore online business networking for the first time. LinkedIn also seem have got their act together in recent months, there are more paid for advertising / engagement options on the table and rumour has it that there is now a UK office.
So what’s in it for us from a recruitment perspective? Well, in my opinion, three main things. Firstly and most obviously there is a captive audience to market /advertise to. I’m not going to say anymore about this other than to refer you to mention of a London sales office in the paragraph above. Second is pretty obviously as a source of active and passive candidates. Again I’m not going to say much about this other than that I’m amazed that there are recruiters in the UK who are unaware of LinkedIn or who are just not using it as one of their sources!
Thirdly and most interesting is what I want to focus on. Is LinkedIn the beginning of the end of the CV? I’m already starting to see people sending links to their profile rather than their CV for jobs in the digital / technology space. This a trend that is only going to continue and jump to other industries as Linkedin becomes even more mainstream. After all why bother digging out, updating and resending a word file continuously when you can have your career history in one place, update as you go and just drive potential recruiters there when the time is right for you. Makes sense doesn’t it!
Now I’m sure that lots of people won’t agree and that I’ll be inundated with 101 reason why CVs aren’t going the way of press advertising (did you see what I did there). However maybe there is another way to think about it all while we wait for the revolution to run it’s course
How often do we find ourselves in the awkward position with recruitment sites (be it a direct employer’s or a job board), where huge amounts of passive candidate register but no information is collected that is really usable. Its great having a nice email database of interested people but how do you know whether they are appropriate for your role or not? It’s almost as if we need a half way house……something that allows candidate to leave lots of usable data in a way that requires no time or effort on their part. I’ve not seen a space in a registration form to upload your Linkedin profile URL yet but surely it’s only a matter of time! Watch this space…