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well - maybe not really, but this is a very involved, high production piece that is clearly aimed at going viral promoting the Pomegranate Phone "the one device that puts more things in the palm of your hand than you ever thought possible."
I don't want to spoil it for you so go have a look - I'll post an observation about it as a marketing piece later. Will you be chucking in your outdated smartphone to upgrade to a Pomegranate?
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I'm all for a bit of stealth marketing and this is certainly entertaining but I really don't think it pulls it off. A phone that has everything and Nova Scotia.....I can't really see any kind of link that would make the humour and the surprise reveal resonate in an effective way
Posted by: Matt Alder | 27/07/2009 at 02:54 PM