Dell have launched Della - a website for women and how their computers can help enhance their lives by looking cute, fashionable and help them count calories.
Look above, at how the happy women, sit closely together with their pastel coloured laptops and share laughs, horopscopes and no doubt, are on Cosmo online, gleaning pearls of wisdom on how to make their relationship work.
Puts me in mind of one of my favourite Harry Enfield schetches - Women know your limits
So, how can I expect to benefit from a netbook as detailed on the Della site?
Well, once I get beyond how darn cute they are I can easily find recipe's, count calories, watch fitness videos and ensure I shop successfully at vintage clothing stores. Then there is the accessories section - where I can shop to my hearts content.
Oh dear...why are women seen as a specific niche audience when it comes to technology, who need to be given child-like tech tips like morons? it's....well....its just plain insulting.
Note to self - do not ever do this in recruitment.
So, which colour is your favourite? I just can't decide!
You cant understand what they are trying to do, your small lady brain does'nt allow it :-)
Posted by: Jamie Leonard | 28/05/2009 at 03:05 PM
You've given it oxygen?
Posted by: Jo Jordan | 28/05/2009 at 04:18 PM
great post Sinead (and great comment Jamie).
So why the difficult colour choice? We know that only serves to confuse you and you'll only end up going for pink anyway.
Now stop getting so worked up and go make us a lovely cup of tea there's a dear.
:D
Posted by: Alex Hens | 29/05/2009 at 08:19 AM
Gents, thanks for putting me back on track and you're right, pink it is.
One sugar or two my prince?
Jo, I couldn't resist.
Posted by: Sinead Bunting | 29/05/2009 at 10:52 AM
If only Dell could tell me how to iron my husbands shirts properly too as I don't feel I have been patronised enough......
PS typed this with one hand - difficult with one wrist chained to the sink
Posted by: Lisa Scales | 01/06/2009 at 10:52 AM
I think Hensy you've made a schoolboy error there on colour recommendation. While you think pink will be the colour of choice, we all know that it's got to be black - as I look around me today, black is the colour of choice. And very nice it is too. Maybe Dell need to rethink their approach, and instead of focussing on potential 'outfit clash' colours dominating the laptop, simply offer the option to accessorise - providing different colour combinations for the Dell insignia.
Clearly, laptops designed by men, for women. When will we learn...
Posted by: Ben Nunn | 08/06/2009 at 10:04 AM
ooh ooh! I want a lilac one, but only if I can be guaranteed matching laptop bags with gold trim...
Maybe, working on Ben's suggestion here, you could get removeable outer casings in all different colours which are easily changeable - a bit like those watches with the changeable trim which were fashionable in late 80's (I think probably still available from Elizabeth Duke) then you could change the colour of your laptop according to your mood or outfit... sign me up!
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Posted by: Cheap Computers | 23/08/2009 at 11:24 AM
Wonderful colors. Computer repair is the most important part.
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Rainbow of laptops isn't it matched with lovely ladies.
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Posted by: Account Deleted | 01/07/2011 at 07:55 AM