I was recently asked by a journalist/publisher for my input (along with probably everyone else on this blog and 5 of our regular readers - the 6th reader being my mum, and in the nicest possible way they're right not to ask her) about "social media, fad or future?".
I can't decide whether it's cheeky to pre-publish here or not. I'm sure the final article they pull together will still make an interesting read irrespective of me pre-empting, but I'll probably forget to post this if I don't do it now. The thing I really wanted to do though was ask any of you who haven't been asked to contribute what you reckon? Kinda in a more crowd sourced / Social Media engaged sort of way, which is probably, given the subject, what I should have done in the first place ;)
Anyway - publish and be damned I say - so here's my 100 or so words (there was a word limit, but as per usual I blew that :)
Social Media - Fad or Future?
Social Media will continue to grow in terms of influence and significance across many (& increasing) strata’s of society. As intrinsically social animals we have always come together to discuss matters of the day - Social Media is simply a term for where that happens online in a world where the Internet is ever-increasingly accessible, massively amplifying the volume and reach of such conversations. This forces greater brand transparency (product, service or employer), representing a BIG challenge for most companies to get to grips with. So whilst the speed of change may make the individual platforms “fad-like”, Social Media participation is a primal activity evolving in our increasingly web based world.
What do you reckon (in 80-100 words - ish)?