Not written about recruitment communications specifically but perhaps something a lot of people in the digital recruitment industry can empathise with!
Following on from the highly entertaining examples of how not to do a corporate video I thought we should post one that is great example of how to get it right. This has been blogged about countless times elsewhere but we've never posted it here. I think you would struggle to find a more spontaneous and genuine way to illustrate your company's culture. Unsurprisingly it seems they have no problems recruiting
Actually, I knew it was not a first as I had seen this campaign earlier this year ... it just shows how the media will publish a story without any research at all.
I am quite sure i am going to have pissed off a few people here - but sorry it just has to be said and i wanted to see if any of the media picked this up without having to write this post.
but nothing ... so i thought i would let the cat out of the bag.
Exhibit A, M'lud, the Wispa's reappearance on the shelves of your local confectioners.
Exhibit B, just hours after posting the superb E&Y Recruitment Days video, we've been anonymously beseeched to post this magnificent slice of corporate navel-gazing from BNP Paribas. The people have spoken and lo, it became thus!
There are too many praiseworthy elements to recount here, but personal favourites are the hammily acted 'trading floor' recreation (a man talking excitedly into two phones), various members of the team fanning themselves with huge wads of cash, and stanza 4's rousing call to ".. make technology our greatest ally". In the light of the appearance of this on YouTube and now the mighty Digital Recruiting, it's another reminder to be careful what you wish for.
If you've got an awful recruitment / corporate video you'd like to share, please add them below - anonymously if your agency was in some way culpable ;-)
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