Interesting post here on the Adventures in Digital Marketing blog
Not written about recruitment communications specifically but perhaps something a lot of people in the digital recruitment industry can empathise with!
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« That's the way to do it! | Main | Get the tone right »
06/11/2007
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What a great post! Love it.
I'd like to see Howard try and explain behavioural targeting to your average HR manager. Now that really is frustrating. Especially when you can see that blank look descend across their face.
It's good to be reminded that:
"it's all marketing, advertising, communications.
that's all you need to worry about.
don't worry about delivery - which can be technical in the fine details - because we'll cope with that."
Posted by: Alastair Cartwright | 07/11/2007 at 09:57 AM
I like the bit about not having to understand the details of the printing process to talk about a print campaign.
In all the years I've been doing this I've never really worked out why some otherwise intelligent people get so spooked when the internet is mentioned!
Posted by: matt | 07/11/2007 at 10:53 AM