Further Proof that Digital Media is increasingly becoming "just media"

It's with congratulations to one of the founder (if more silent) members of this blog that we can post news of a new appointment at Barkers.

John Buffey (long serving digital media bod & long time night-student in the art of cunning linguism) has recently been appointed as Head of Media. It's not the first time a digitally steeped media specialist has moved into such an overarching role - but, to my knowledge anyway, it's certainly the largest agency to take such move. Should be a good step to ensuring that media is seen as a route to candidate engagement whatever its format and selected upon its merits rather than "paper first because it's what I know" and "let's leave that digital-fangled-online stuff to someone else / include it as a token gesture that probably won't work anyway".

So many congrats John - saw this and thought of you :)

Comments

[John Buffey]

Why thank you Alex, thats very kind of you.

For me its an exciting time, as not only will the attraction strategy be bench-marked and led by media effectiveness (not pre-conceptions), but it will introduce true accountability to the whole media spectrum.

I can see a few interesting conversations and surprises taking place in the near future when we start analysing the likes of LinkedIn, Facebook and Google against some of the mainstay print publications.

And yes...I must write a blog soon..!

[Adam Gretton]

Yes, congrats from all at EA and FT too! Just wanted to let Matt know that SCC is so last year, and we're talking SCU now:

single column unit (SCU)

Definition
Standard measurement for both classified and display advertisements when print revenues are declining and you want to squeeze more money out of the page.

[Adam Gretton]

Matt? I mean Alex of course! I think that last coffee must have worn off ...

[Alex Hens]

you're forgiven for mistaking us on the blog - you do it person though and there's physical violence coming your way!

;-)