As Alex tells us all about the latest 'wave' of advertising below - I thought we could end the week with some stats from attending the recent EIAA conference (European Interactive Advertising Association).
- Total Internet spend in 1999 came to £40m, which was seen back then as massive growth. Ten years later, we're now at £3.3 billion!
- Ten years ago the three largest reaching sites in the UK were MSN, Yahoo and Freeserve! (remember Freeserve? and where is Google?)
- Today, 45% of our Internet time is spent on just 10 sites, meaning the thousands of remaining domains have to fight it out for our remianing online time.
Today our audience are'media multi-taskers' - consuming more than one media at a time - e.g. surfing online while watching TV etc etc
In terms of the incredible transformation of the communications landscape, I really liked Evan Williams sentiment, on his recent talk about Twitter and its unexpected uses on ted.com
'Follow the hunch but never assume where it will go......'
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