Digital Recruiting:

You gave me a Job - I love you.

Really good article in the Drum on The new era of emotive advertising

This notes the growing trend for successful marketing campaigns that pull at the heart strings and make us wipe away a tear. The recent John Lewis Christmas TV ad campaign, being a fantastic example of how emotionally connecting with the British public during a time of economic hardship, pays bumper rewards in terms of sales. We now seem to aspire to emotional well being and happiness rather than designer clothes and brands. We perhaps realise the shallow pre-credit crunch daysnever made us particularly happy anyway.

I cant think of anything more fundamental than getting a job - it comes in pretty handy for paying the bills and if you can work with some great people and love what you do then life is pretty good.

Interestingly a lot of employer branding has always been about, not just the financial rewards of an organisation but the whole package of benefits from team work to corporate social responsibility etc (it kind of has to be when pay isnt so good or you want the right 'fit'). If an employer, job board or recruitment consultant etc can make us feel warm and fuzzy about them helping us to get a job,then this could be incredibly beneficial for the brand loyalty, applications and sales.

Posted at 05:19 PM in Sinead Bunting, Web/Tech | Permalink | Comments (1) | TrackBack (0)

'I got my Job via Siri on my iPhone'......

The latest developments in the world of search and SEO with Google taking semantic search up a gear, helped by Google+ (overlaying its social user data) and Apple and its voiced-activated, artificial intelligence query tool Siri, make for exciting times in the battle for real-time search and SEO dominance.

As The article says 'Google still rules search but Siri is coming'

What is increasingly key is 'Social signals (via social media) becoming increasingly important for determining relevance in search.

With Googles' Twitter partnership having come to an end and Bing's social search partnership with Facebook, providing it with the ultimate social data layering to help improve relevance of a users search, things are a changing. Google+ whilst adding a valuable social layer for Google, isnt gaining as much traction as anticipated and added to this is Apple's entry into the market with voice activated search with Siri.

Basically, Siri will use Google as the last possible resort in its search for information, opting for competitors such as Yelp.com for example, to gain local store and restaurant data etc

Now this got me thinking......will or should Apple partner up with a global job board/platform for job search queries and information?

Possibly, and if so, this could be very, very interesting for the job search market.