The latest developments in the world of search and SEO with Google taking semantic search up a gear, helped by Google+ (overlaying its social user data) and Apple and its voiced-activated, artificial intelligence query tool Siri, make for exciting times in the battle for real-time search and SEO dominance.
As The article says 'Google still rules search but Siri is coming'
What is increasingly key is 'Social signals (via social media) becoming increasingly important for determining relevance in search.
With Googles' Twitter partnership having come to an end and Bing's social search partnership with Facebook, providing it with the ultimate social data layering to help improve relevance of a users search, things are a changing. Google+ whilst adding a valuable social layer for Google, isnt gaining as much traction as anticipated and added to this is Apple's entry into the market with voice activated search with Siri.
Basically, Siri will use Google as the last possible resort in its search for information, opting for competitors such as Yelp.com for example, to gain local store and restaurant data etc
Now this got me thinking......will or should Apple partner up with a global job board/platform for job search queries and information?
Possibly, and if so, this could be very, very interesting for the job search market.
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