One advertising campaign that I have really loved in recent times has been the Vauxhall Corsa’s ad campaign featuring a selection of weird little puppets. I have seen it on TV but also viewed it online, through some excellent rich media executions that reinforced the message and characters involved.
I was sadly looking for a picture of one of the puppets recently to put on my instant messenger profile (I was tiring of Miss Piggy, but please don’t tell her).
I came across the following site
http://www.thecmons.com/index-en.html?.=.&_=.#
This is dedicated to all the puppet characters, it has downloads of funny clips, a ‘who’s who’s’ of the puppets in the style of Wiki pedia - http://www.thecmons.com/cmonpedia-en.html?.=.
And all the puppets have a profile on MySpace! - http://myspace.com/cmons_blue
What's interesting is that the actual product ,the Vauxhall Corsa car is not the main focus of the site, instead it acts as a backdrop, being in the background, part of the engaging script. The puppet characters and content are at the forefront and are the reason we as consumers are choosing to pull this message. What is key is that Vauxhall Corsa car is benefiting from this exposure and kudos, though not directly, it is still benefiting.
This is a nice example of how brands can leverage the whole Web 2.0 thing in a clever, humorous and engaging way. Some food for thought in how we position the employer brand in the Web 2.0 space.
I have found the advert to be realy annoying now, it is nearly always on.
Some people do like this kind of ad my sister in particular but for me Vauxhall parts are just too expensive so I wont get another one.
Posted by: James | 21/02/2007 at 09:49 AM
Yeah this is a brilliant campaign. Loving the Wikipedia rip off. Who's the digital agency?
Posted by: Paul | 21/02/2007 at 12:24 PM