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Interesting indeed.

Last night I became further sucked into web 2.0 and am currently very much in the “discovery” phase with Myspace (http://www.myspace.com/). Why? Well part curiosity, part the fact that I probably should know more about the workings of such sites so I can qualify my opinions when called upon (backing them up with hard stats and research of course) and partly because I needed to.

Accessible technology means that I am building up video files from my camera that I want to share with my family. Perhaps as my “superficial involvement” grows I may open these files for public consumption (although why anyone I don't know personally would want to see Tilly running around in the snow I have no idea - and maybe if they do then I don't want them to), but right now I don't really think I have the time or inclination to become a truly "committed" user - but from little acorns and all that.

But back to any relevance to digital recruiting - the point is that whilst I’m in the space and now a trackable user, you couldn’t reach me with a message through it. Add the many users like me to the generation that has grown into web 2.0 expecting everything to be provided for free (as pioneers have looked for community build from which to sell the business on and let someone else work out what the business model for monetising this community can be), a community that has an active hatred of corporate intrusion of “their” environment, and it’s clear to see why it will take many months if not years to work out the best way to approach people within these communities, and then a little longer for it to be cost effective for everyday recruiters - whilst indeed we’ll all be trying to work out what the value is of the community there in.

Web 2.0 is surely, for us, all about improving and streamlining the quest for the passive candidate. All the job boards are spending their budgets doing the same - so for small to medium recruiters your first port of call has to still be a considered job board presence. Let them splash the cash on your behalf and bring the candidates to you - they are, after all, the virtual replacement of the broad brush recruitment consultants (but of course considerably more effective and significantly less pricey).

Peering into the market can already be done with quite attractive introductory deals through the various web 2.0 site job boards (http://www.friendsreunitedjobs.co.uk/ etc) that are springing up to try and monetise their traffic – but of course if you have the tracking facilities in place to prove ROI and a requirement that needs a little out of box thinking then of course dabble away. If you feel your ideal candidate is someone who spends 6 hours a day living through their Avatar(http://en.wikipedia.org/wiki/Avatar_%28icon%29) then crack on? But in the spirit of Web 2.0 do come back and share your experience – good or bad. User generated content and information dissemination is of course what’s it’s all about.


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