Something new from the Telegraph - how exciting.

Would like to thank Kork from MAD.co.uk for sending me this press release (very finger on the pulse Mr Desai – or is that me having mine no where close to it? Probably! ;-)

JOBS.TELEGRAPH.CO.UK LAUNCHES ADDED VALUE OFFER ON CROSS-PLATFORM RECRUITMENT ADVERTISEMENTS

From June 1 recruiters will be offered a free advertisement in The Daily Telegraph with every online single job posting purchased. This is the first in a host of new initiatives from Jobs.telegraph.co.uk, to invest in and expand its online advertising offering to clients, capitalising on the success of the website which was re-launched last July.

Advertisers will be offered a free 6 x 1 advertisement in The Daily Telegraph jobs supplement, worth £660, as part of the Telegraph Media Group’s re-launched recruitment advertising rate card. Jobs.telegraph.co.uk is also building a dedicated online only Recruitment sales team in order to provide the knowledge and expertise expected by their clients in this fast moving market. This will be supported by increased investment in online marketing.

Nigel Leigh, Product Manager for Jobs.telegraph.co.uk, said: ‘Although recent research has shown that online advertising spend is surpassing print and television advertising spend we believe our clients are best served with cross-platform solutions which is why we are launching this initiative’. Jobs.telegraph.co.uk focuses on six core recruitment markets  - engineering, manufacturing, construction, sales, oil & gas, and utilities & energy. Each sector has its own dedicated webpage within Jobs.telegraph.co.uk.

Alex Foster, Classified Sales Director, Telegraph Media Group said, ‘For quality of response The Daily Telegraph has always been market leader in these sectors, due to strength of our readership and our understanding of our customers needs. This development is a natural continuation of both’.

So, buy online & get press free – times, they are indeed a changing my friends.

I think this is a move that has the potential to disturb quite a few if they choose to admit it (publisher and job board competitors alike - quite probably some agencies too), but this is surely just a natural next step, the perfect embodiment of a national multimedia publisher further bringing together their offering and maximising what is in fact their main point of difference – access to on and offline job seekers, both passive as well as active.

From the candidates’ perspective then I think it’s probably only positive, and for the Telegraph it is clearly aimed at re-enforcing and raising their recruitment brand, giving their online recruitment offering that boost through a distinctive point of difference that I think they’ve been looking for to help it compete more successfully.

Interesting move – perhaps sometimes the boldest changes are the ones that in retrospect were the most obvious, just for legacy reasons the hardest to face up to. What do you think?

Comments

[John Whitehurst]

Interesting; a bold move for a newspaper group – and time will see if it helps to increase the sales. I have seen this done before and the benefits to the advertiser were about 0 and at times it even had a negative effect. The split between mediums and the executions need to be made on the basis of the objectives etc … . I am being bold here but I have got to ask this question – why does the media have an obsession around creating pre-defined packages? Find out the needs and a solution will be found. You will never stop me ranting about this but buying a package like this is lazy, dull and not based on any intelligent thought. So maybe I have answered my question – lazy people want these packages? I don’t know!

For the Telegraph it is a bold statement to make and I really hope it helps them to build the site – it is a good proposition. If the noise made wakes a few more people up to using their product – that is good and if it brings more people online that is good.

[Kork Desai]

Thanks for the mention Mr Hens!

Have to say it was a surprise when i saw the press release its a bold move and one i think that offers something different to the market place (until all the other National's jump on the bandwagon!)

The discussion from the start of online recruitment has always been about when/if online would replace print (revenues/market share etc). Is this the first sign that this could be happening?