Last Friday we held a seminar for clients on Obama and his fantastic use of marketing and branding to help bring him to power.
One of the speakers was an author, who is currently featuring in our 'Smarter ways of working bookclub'. It was a corker of an event and myself and hopefully our clients found it really useful.
The author Ian Leslie talked us through amongst other things, Obama and his teams use of technology (iphone apps etc), social media, the positioning of the campaign as a grassroots campaign as opposed to the traditional top down approach, fund raising and the the Obama logo itself being a symbol of change and optimism.
The country, as a result of Bush etc was crying out for change and 'man did meet the moment.'
The presentation climaxed with a clip from Youtube, (where else) of the man himself delivering a speech to a USA trade union. This clip really brought home to me what a charismatic, fantastic orator Obama is - his brand ultimately succeeded because, he himself, is authentic - and really seems to be genuinely willing and able to bring change - lets hope so!
Its well worth a watch, fast forward to 2:52 seconds to see the best story and the mark of the man. Fanbloodytastic!
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