The Association of Graduate Recruiters (AGR) have just released the latest AGR Winter Survey 2009
Phil Lane discusses overall ideas and especially David Lammy’s solutions over in the Barkers Blog
But I want to look at a different side … the increase in investment in websites and campus activity vs. the decrease in paper and online advertising.
I just want to say – at last!
For many years I have seen pointless campaigns running in the media and I am sure no one asked why are we doing this?
And if anyone did question the ideas we were hit with the same old response – we have to do it.
Do we have to?
Campus based activity will always give the best rewards … and back it up with a great search campaign and a well optimised website. Have a dialogue and let people find you.
It makes a lot more sense than shouting to people who are really not interested in the same old advertising …
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