We attended the CIPD awards on Tuesday night at the Honourable Artillery Company near Old street.
The sun was shining, the location lovely and MediaCom's work was recognised with three gongs. Two for our work for Shell with JWT (Digital and Innovation) and one for The Met Police with aia (Outdoor) - an integrated media campaign that involved a media recruitment first with a digital six sheet.
This outdoor recruitment first, was one, in a long line of innovative firsts, planned by Celine Marshall in our team here for the Met Police, and so, we were delighted that this was recognised with an award.
It's a fantastic example of how media choice can bring a great creative message to life and make it a real success.
The Met police campaign put me in mind of Dave Trott's recent posts on his blog at Brand Republic on Upstream Media thinking where he gives examples of how media choice and the actual context really makes the ad. He says;
'It wasn’t me that said it, but it’s true. If you’ve got a creative media department, the medium is the message.'
He goes on to say in his Context is Content post :
'Maybe advertising should stop putting all our attention into judging content in a vaccum. Maybe we should only ever judge content in context. Because the ad is the context.'
Although it was a successful night, the atmosphere was understandably a bit flat with the recent news of the Barkers/TCS purchase from administration by Penna.
This was the main topic of conversation and whilst some people had a view of what happened, I think most people were still trying to get their head around the whole thing and really felt for the people involved.
Whilst this type of situation has happened before, especially in times of a severe recession, what's different now is the existence of social media. People have an opportunity to discuss events in a open community forum like Ri5.co.uk - albeit in a predominantly anonymous capacity.
Hopefully this dialogue will be a positive thing and cathartic for all parties involved.
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