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Sinead Bunting

love this campaign, such a clever way to interact and engage with an audience in real-time.

At our recent conference, one of the audience asked whether creativity in advertising was all about real people these days, thus rendering 'creative' campaigns redundant. I had just seen this campaign and thought it was a great example of how you can still use 'creative' characters, yet have genuine, real-time dialogue and interaction with an audience via multi media.

Never got to make the point in real life...microphone was too far away...

Oh and is it embarassing to admit to voting in the current BT ad campaign?

'Adam and Jane's What happens next....You decide.

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